Home » Boots smacked for misleading use of Organic (well, reprimanded)

29th October 2012

Boots smacked for misleading use of Organic (well, reprimanded)

At last people are taking action in the UK about the mis-use of the word organic on non-food products. When you have worked hard to certify your products as organic – like we have, it is so frustrating that other companies just add the word organic to their product name and unless you know to look for the certifying logo, everybody thinks it is organic. This is green wash and i hates it.  Follow this link to see the article in full.

Basically Boots have been told to stop marketing a product called “Little Me Organics Oh So Gentle Hair and Body Wash”. it has an organic ingredients content of less than 5% – no way is this an organic product (ours are 96-99.8% organic). Boots were reprimanded by the Advertising Standards Authority (ASA) for running an online ad for its Little Me Organics Oh So Gentle Hair and Body Wash, after a ruling that it misled consumers into thinking the product was organic.

All Yes lubricant are certified organic by the Soil Association, they are guaranteed organic and natural. We have more to say on our website: here about why this is so important for intimate products.

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