soil association logo what I'm made of campaign

What I’m Made Of – The Importance of Transparency

Organic Beauty & Wellbeing Week 2018 marks the start of The Soil Association’s ‘What I’m Made Of’ campaign, centred on the concept of provenance and transparency, ‘bringing what is inside the bottle to life’. The campaign aims to educate consumers on exactly what ingredients are in their products and encourages them to question ‘the norm’.

soil association logo what I'm made of campaign

YES Company Values

The What I’m Made of Campaign reflects our own key company values to remain transparent about the ingredients in our products. We believe that our customers have a right to make an informed decision about what they are putting on and in their bodies. With this in mind, YES products are formulated from plant extracts to ensure that our customers can enjoy our products without having to worry about side-effects, irritation, synthetics additives, chemicals or animal testing.

YES Products Are Certified Organic

We hope that the What I’m Made Of campaign will help to increase awareness amongst consumers about the ingredients within the products that they use and how these can affect their body. It opens up the opportunity to educate and inform consumers about the effects that synthetic formulas can have on one’s health, whilst raising awareness of the importance and effectiveness of natural, organic health and skin care products. We’re incredibly proud of our certified organic status. The Soil Association seal is a symbol of trust, quality and transparency and guarantees that YES products are pure, natural and unadulterated.

You can view the YES Ingredients Policy on our website.