Our story
Ingredients without compromise
Making Vaginas Happy
It is our mission to 'Change The World From The Inside' by creating pure, natural and certified organic products designed to respect intimate pH without side effects.
The Women Behind YES
Susi and Sarah set out to bring solutions to address the underserved intimate health and well-being sector. Made for people who want effective intimate products without the compromise of introducing harsh chemicals.
We started YES® back in 2003 because although there are many lubricant brands on the market, they focused on sensation without any consideration for the ingredients or the aftermath of using them. Unpleasant stickiness, unwanted health side-effects and unnatural texture were considered normal and a trade-off for better sex and an antidote to vaginal dryness. We knew there was a better way, products which work with women’s bodies to enhance the sexual experience for couples and alleviate uncomfortable and painful vaginal conditions.
Sarah was working at Pfizer, during and after the launch of Viagra, and it was the press that made us aware that Viagra alone was not enough, there were two parts and the women needed support too.
We’re in it for the long haul
The values we started the business with back then hold true.
- Side-effect-free intimacy products
- No hidden synthetic chemicals
- Free from known mucosal irritants
- Natural, plant-based ingredients
- Beneficial plants for skin and mucosa health
Luxurious feel and superior performance
Elegant packaging without smutty or demeaning elements
Full transparency on ingredients and benefits
Today YES® is a global brand sold in over 113 countries.
We work alongside healthcare professionals around the world to support the intimate health challenges of women. We actively seek to educate and normalise conversation around vaginal dryness, whether it’s due to breastfeeding, menopause, medication, or because that is normal for your body. We work alongside numerous charities, and social organisations to raise awareness of the issues women face whether that’s cancer or menopause.
And we continue to evolve and develop our product range to meet those needs.
Certified Organic - why it matters
To us, choosing organic ingredients means we can guarantee the purity of our formulations, which puts you in control of what you are putting in the most intimate part of your body.
Every ingredient that can be certified organic in our formulations is!
Using certified organic products instils in you a sense of trust and confidence, knowing that the purity of the products you use is guaranteed. Certified organic encompasses agriculture, manufacturing, production, and even ingredient selection-it's so much more than just adding one organic ingredient! Who knew that making the Earth move could be good for the planet?
