We're on a mission to 'Make Vaginas Happy®'!

Susi and Sarah set out to bring solutions to address the underserved intimate health and well-being sector.  Made for people who want effective intimate products without the compromise of introducing harsh chemicals.  

It is our mission to 'Change The World From The Inside' by creating pure, natural and certified organic products designed to respect intimate pH without side effects.  

Our Ingredients

Our Code of Conduct

Our values

Susi Lennox and Sarah Brooks.  Founders of the YES YES Company standing in an English garden leaning against a tree looking happy and relaxed

Our story

We started YES® back in 2003 because although there are many lubricant brands on the market, they focussed on sensation without any consideration for the ingredients or the aftermath of using them.  Unpleasant stickiness, unwanted health side-effects and unnatural texture were considered normal and a trade-off for better sex and an antidote to vaginal dryness.   We knew there was a better way, products which work with women’s bodies to enhance the sexual experience for couples and alleviate uncomfortable and painful vaginal conditions.  

Sarah was working  at Pfizer, during and after the launch of Viagra, and it was the press that made us aware that Viagra alone was not enough, there were two parts and the women needed support too.  

The values we started the business with back then hold true. 

  • Design side effect free intimacy products
  • Free from hidden synthetic chemicals (harmful or not)
  • Free from all known mucosal irritants
  • Natural Ingredients (plant-based and occurring in Nature)
  • Beneficial ingredients (using plants that are known to benefit the mucosa and skin)
  • Feel really good on the skin and work really well
  • Look good, no smutty images or demeaning language on the packaging
  • Be transparent about their ingredients and benefits


Today YES® is a global brand sold in over 113 countries.  We work alongside healthcare professionals around the world to support the intimate health challenges of women.  We actively seek to educate and normalalise conversation around vaginal dryness, whether it’s due to breastfeeding, menopause, medication, or because that is normal for your body.  We work alongside numerous charities, and social organisations to raise awareness of the issues women face whether that’s cancer or menopause.  And we continue to evolve and develop our product range to meet those needs.  

Susi & Sarah's signature - YES founders

Certified Organic - why it matters

We are proud to be the world’s first and best certified organic range of intimacy products.  We source and use natural ingredients such as flax extract, aloe vera, cocoa and shea butters. All of our formulas are designed to be side-effect free and contain no concerning chemicals, hormones, parabens, glycerine or known skin irritants.

Rolling organic farmland on a sunny day

What our customers say

YES Media and Video

Award winning YES