We're on a mission to 'Make Vaginas Happy®'!
Susi and Sarah set out to bring solutions to address the underserved intimate health and well-being sector. Made for people who want effective intimate products without the compromise of introducing harsh chemicals.
It is our mission to 'Change The World From The Inside' by creating pure, natural and certified organic products designed to respect intimate pH without side effects.
Our story
We started YES® back in 2003 because although there are many lubricant brands on the market, they focussed on sensation without any consideration for the ingredients or the aftermath of using them. Unpleasant stickiness, unwanted health side-effects and unnatural texture were considered normal and a trade-off for better sex and an antidote to vaginal dryness. We knew there was a better way, products which work with women’s bodies to enhance the sexual experience for couples and alleviate uncomfortable and painful vaginal conditions.
Sarah was working at Pfizer, during and after the launch of Viagra, and it was the press that made us aware that Viagra alone was not enough, there were two parts and the women needed support too.
The values we started the business with back then hold true.
- Design side effect free intimacy products
- Free from hidden synthetic chemicals (harmful or not)
- Free from all known mucosal irritants
- Natural Ingredients (plant-based and occurring in Nature)
- Beneficial ingredients (using plants that are known to benefit the mucosa and skin)
- Feel really good on the skin and work really well
- Look good, no smutty images or demeaning language on the packaging
- Be transparent about their ingredients and benefits
Today YES® is a global brand sold in over 113 countries. We work alongside healthcare professionals around the world to support the intimate health challenges of women. We actively seek to educate and normalalise conversation around vaginal dryness, whether it’s due to breastfeeding, menopause, medication, or because that is normal for your body. We work alongside numerous charities, and social organisations to raise awareness of the issues women face whether that’s cancer or menopause. And we continue to evolve and develop our product range to meet those needs.
Certified Organic - why it matters
To us, choosing organic ingredients means we can guarantee the purity of our formulations, which puts you in control of what you are putting in the most intimate part of your body. Every ingredient that can be certified organic in our formulations is!
Using certified organic products instils in you a sense of trust and confidence, knowing that the purity of the products you use is guaranteed. Certified organic encompasses agriculture, manufacturing, production, and even ingredient selection-it's so much more than just adding one organic ingredient! Who knew that making the Earth move could be good for the planet?
