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YES VM - natural vaginal moisturiser

YES VM is a long lasting natural vaginal moisturising gel. Designed to match the typical vaginal environment with none of the skin damaging or concerning chemicals typically found in vaginal moisturisers.

YES VM is also available via NHS prescription.

YES VM Key Features:

  • Relieves vaginal atrophy and dryness, rapidly
  • Alleviates irritation, itching and burning
  • Moisturises and soothes dry and sensitive vaginal tissues
  • Gentle and long-lasting rehydration
  • Non-hormonal, estrogen-free
  • Lasts up to 3 days per application
  • Case studies show YES VM relieves vaginal dryness, itching, irritation and discomfort rapidly
  • pH matched to restore and/or maintain vaginal health
  • Bio-adhesive so releases moisture where needed
  • Odourless, colourless, no stickiness or fallout
  • Designed to match tissue osmolality* (this is important, see below)
  • Safe for use with condoms
  • Internationally patent protected

YES VM contains no Glycerine, no Propylene glycol, no Aspartame, no Parabens, no unpronounceable preservatives (like Diazolidinyl urea or Triethanoloamine or Imidazolidinyl urea) or Polyquaternium. Have a look at our comparison table below.

YES VM natural Vaginal Moisturiser is:

  • Guaranteed pure and natural by its certified organic status
  • Designed to be side effect free and deliver outstanding rehydration
  • Innovative formulation with natural and organic ingredients
  • Hypoallergenic: formulated to minimise the risk of allergies

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YES VM natural vaginal moisturiser
100ml/3.4fl oz

YES VM natural vaginal moisturiser
6 x applicators

YES VM natural vaginal moisturiser
30 x applicators

Customer Reviews

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5 / 5 based on 9 reviews - click to read

*We mentioned osmolality. A vaginal moisturiser is in contact with sensitive and dry tissues for much longer than an intimate lubricant, so it is even more important that the vaginal moisturiser is designed to release water where needed and to be formulated from ingredients that are gentle. YES VM has been designed to match these vulnerable tissues in two ways. Firstly the pH is balanced to match typical vaginal pH (fairly acidic at pH3.7-4.5) and secondly the strength and concentration of the ingredients used in YES VM also matches these tissues. This ingredients’ strength or concentration is called Osmolality. YES VM is iso-osmotic to vaginal tissues, this means that it will rehydrate tissues that need it, but will not pull or push water into the tissues, unlike strongly hypo or strongly hyper osmotic moisturisers, so minimising any chance of tissue damage.

A review article that discusses the importance of vaginal moisturiser and Lubricant Osmolality in more depth can be downloaded here. A more detailed explanation of Osmolality in personal lubricants can be found here.

How does YES VM work?

YES VM lubricates the vaginal vault, the natural hydrocolloids (gums) are bio-adhesive, they gently hold on to the dry walls of the vagina and release water, where needed, rehydrating dry mucosa. When used regularly, YES VM will restore the natural protective acidity of the vagina.

Directions for using YES VM

Each carton or pack of YES VM contains a leaflet with detailed instructions for use. To summarise:

  1. The pre-filled applicators deliver the right amount of YES VM to where it is needed. Discreetly and hygienically.
  2. The 100ml tube of YES VM does not have an applicator, it is used for finger application to the outer and inner intimate areas. Many women experience dryness not just internally.
  3. For best results apply regularly. This may be daily initially, and then after a week or so, every third day. YES VM is safe to use daily or as often as is needed for comfort.
  4. The frequency of reapplication depends on the severity of dryness. The natural and pure ingredients in YES VM mean you can apply as much as you need to feel comfortable, with no dosage concerns. YES VM is hormone free.

Vaginal Moisturisers’ Ingredients & Osmolality Comparison Table, how does YES VM compare?

YES VM has been responsibly designed and formulated to support rather than compromise intimate health.

Should I use YES VM or YES WB?

Both YES VM and YES WB are pH matched to typical vaginal pH which means both are ideal for vaginal use.

A Perfect Vaginal Lubricant’s osmolality would be hypo to iso-osmotic, this means it would release water more rapidly, rehydrating tissues and enable intercourse. YES WB is slightly hypo-osmotic. YES WB Personal Lubricant is designed to release water more rapidly than YES VM, to instantly rehydrate and lubricate dry tissues to enable intercourse.

A Perfect Vaginal Moisturiser’s osmolality would be iso-osmotic, this means it is identical in water concentration to vaginal tissues and will release water as and when it is needed over extended periods, such as 1-3 days. YES VM is Iso-osmotic. YES VM Vaginal Moisturiser is designed to release water to rehydrate dry vaginal tissues as needed, over extended periods, such as 1-3 days. YES VM will instantly sooth and calm irritation, itching and burning as does YES WB. YES VM is more of a slow release moisturiser, the rate of moisturising is determined by the degree of vaginal tissue dryness. The drier they are the more water will be released. YES VM puts your body in control of rehydrating herself.

Which product should I use, YES VM or YES WB?


Read Reviews

If you've tried our product why not rate it and add your review?

12345   11th May 2017

After buying Yes VM I can say how much my life has Improved. I am 65 with Virginal Atrophy and a history of trying all other products on the market and from My GP. Well done for this it is great, just wish your tube had its own washable aplicator like Replens.


12345   23rd April 2017

This is the best product I have tried. It has restored my natural moisture and reduced the soreness I experience when touched a huge amount. I apply the moisturiser from the tube daily using my fingers. I had tried so many products and was at the point of giving up physical intimacy completely when I descovered yes. I am so pleased I did, I feel human again. Thankyou.


12345   26th March 2017

I have been fighting the battle against vaginismus for six years and this moisturizer made such a difference....after several other strategies, using this seemed to finally help heal my body and I've been able to have pain-free intercourse! I'm almost out of my first bottle so I just ordered two more!

Stephanie, Oregon

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Questions & Answers

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Please click on the questions to see the answers.

If you can't find the information you're looking for please feel free to ask us a question.

Have just had surgery for vulva cancer and also suffer from Lichen sclerosis..are your products suitable?
Vulval cancer is very rare we dont have any specific feedback from patients who have used our products following this type of cancer, but we have plenty of customers who have found our products extremely helpful for other gynaecological cancers and it is also effective in relieving the symptoms of Lichen Sclerosus. LS sufferers have found YES products very helpful, both as daily relief from the irritation, use with dilators and for use during intercourse, YES OB plant-oil based, YES WB water based lubricants and YES VM vaginal moisturiser are safe to use with these aids. It appears to be quite a personal choice as to which product they choose. You can read their feedback here https://www.yesyesyes.org/why-yes/customer-expert-testimonials and choose Lichen Sclerosus from the drop down menu.
Does the 100ml size come with applicator If not what's the best way to apply internally Thank you
In answer to your question the tubes do not come with reusable applicators, as stated on our website. If you require administration much higher into the vaginal area the pre-filled applicators are probably a better option.
Hello...can I use Yes WB or VM while using pessary..Will it affect pessary? Thank you
YES WB and YES VM vaginal moisturiser are natural water based gels and available in a tube, or pre-filled applicators and YES VM is available on prescription in the UK. The gel can sometimes be a little too liquid for applying to the pessary but it works very well for applying internally. YES OB plant-oil based has the consistency of a light cream but dissolves to an oil upon contact with the body and can therefore be applied to the pessary before insertion. This product is not available on prescription but can be bought directly from our website. All of these products are certified organic, natural and very well tolerated by women who are sensitive to other products. They can be applied internally or externally to help with dryness and discomfort and YES OB can also provide a light barrier for women who have some leakage from stress or urge incontinence.
I have been using Yes WB for a few years since the menopause...and receiving it on prescription. Will YES VB be available on prescription as it sounds like it is a more specific product for my needs. If Yes, when!
I am happy to let you know that YES VM is now listed on the Drug Tariff, and both the 100ml tube and the box of 6 applicators are available on prescription.
Hello, I have been using your OB lubricant for awhile now. My husband and I both are very impressed with its effectiveness without causing allergic reactions. We really appreciate the efforts you make to create safe, organic products. I recently found out that I have Sjogren's Syndrome and am dealing with severe dry mouth. A Sjogren's specialist noted that a vaginal lubricant could be used as an oral lubricant. My question is: I have some of your VM, unopened. Would your VM be safe to use for oral lubrication ? And if so, would it be better than using your WB for this purpose? Thank you for any assistance you can offer.
Hello, your Sjogren's specialist is quite right. Our water based products are both suitable for oral rehydration, as they are muco adherent and will impart moisture into the tissues of the mouth to give relief from dryness. Both YES WB and YES VM are made from food grade ingredients and are safe to apply to the mouth or to swallow. Do try with the VM you have purchased. If you find its taste slightly salty, then you may prefer YES WB, as it is taste neutral. I hope you will feel benefitted.

"Product is wonderful. I had tried so many but this one is the best and is organic! "

Total ex P&P:

Free P&P on orders over $50!

Please note that this product does not come with a reusable applicator.


Water, flax gum*, aloe vera*, locust bean gum*, guar gum*, sodium chloride, xanthan gum, potassium sorbate, citric acid, phenoxyethanol
*certified organic ingredients

YES ingredients policy

Call us 24/7: USA/Can 1-888-777-0125, UK 0-800-978-8525 & Rest of World +44-1420-538743