Unapologetic Women: Celebrating Female Freedom on International Women's Day

March 8, 2024

The days of hiding are over. We’re strong, fearless, independent women – and we’re reclaiming everything that makes us, us.

International Women's Day isn't just a date on the calendar: it's a celebration of liberation; a tribute to the fearless women who've paved the way for today's generation to unapologetically be themselves. We might still have a way to go when it comes to true gender equity, but we have reason to be proud.

So what are we NOT going to hide anymore, ladies?

Our Age

In a society that once whispered about the inevitability of aging, women are now standing tall, proudly wearing the badges of wisdom that come with the passage of time. We’re saying down with societal expectations! We might still feel the lure of Botox (that’s OUR choice), but if we’re doing it, we’re doing it while celebrating our journeys and the strength we’ve gained along the way.

Our Bodies

All bodies are bikini bodies, and all bodies are amazing. They keep us alive; grow our children; take us on journeys; give us pleasure. So instead of hiding our bodies, we’re proudly rejecting the unforgiving standards that once dictated the "ideal" body shape. With a newfound sense of body positivity, we’re embracing our unique shapes, sizes, and imperfections. Our scars, stretch marks and curves stand out as symbols of resilience!

Our Passions

There was a time when women were expected to suppress their passions and dreams in pursuit of societal norms (or in the service of somebody else’s passions and dreams). Today, the narrative has shifted. As women, we are boldly pursuing our passions – whether that's in the boardroom or the bedroom; on the stage or behind a screen. Our flame won’t be dulled by gender expectations anymore – and that’s certainly worth celebrating.

Our Successes

The glass ceiling is no longer a barrier but a relic of the past. Women are carving their paths to success in every field imaginable, proving that competence knows no gender. From corporate boardrooms to entrepreneurial ventures, the achievements of women are rewriting history and inspiring generations to come. Our children will know that anything is possible – no matter your gender.

Our Expectations

There was a time that women were ruled by expectation: the expectation to get married, have children, hide personal ambitions, and conform. Today, we rule with our own expectations! Expectations of fair treatment; of gender equity; of mutual respect; of loving relationships; of fierce friendships; of exceptional careers; of pursuing anything – and everything – that makes us happy. Because this is OUR life, and we’re going to seize it.

Our Menopause

Once shrouded in stigma and hidden in shame, menopause (and perimenopause) is now openly discussed and recognised for what it is: something that will happen to more than half the world’s population. As women, we’re reclaiming the narrative around this completely natural transition. We are breaking the silence and dispelling the myths; embracing the changes in our bodies with grace and pride. And proudly seeking help where we need it!

Our Mental Health

Women are three times more likely to experience mental health problems than men. It’s a concerning stat, but it’s also testament to our increasing willingness to speak up. As the stigma surrounding mental health diminishes, we can prioritise our emotional wellbeing without fear of judgment. No more hiding our struggles in the shadows, or shying away from help. We are advocates for our own minds, and we’ll support each other every step of the way.

Say it loud and proud!

International Women's Day is not just a day; it's a movement. The stories of women who have risen above stereotypes and shattered glass ceilings are the tales of today's heroines.

As we raise a collective voice in celebration, we also remember that the journey is ongoing. The women of today are leaving footprints for the women of tomorrow, encouraging them to walk boldly, unapologetically, and free.