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"How can using a lubricant transform my sex life?"

One of the most common questions we're frequently asked is, “How can using a lubricant transform my sex life?”. Commonly associated as a problem solver, lubricants can be overlooked a sexual enhancer as well. Many women experience vaginal dryness and there are a number of factors that can contribute to this. The BBC recently reported that stress has the most effect on someone’s sex life, as well as natural lubrication (1). Other factors include:

  • Hormonal changes
  • Medications
  • Medical conditions
  • Lack of foreplay prior to sexual intercourse

    Having trouble with natural lubrication is nothing to be embarrassed about. By introducing a lubricant into your sex life it can help to offset any worries and allow you to focus on the moment and free your mind. It was reported that 9 out of 10 women believed that sex was more pleasurable, comfortable and enjoyable when using additional lubricant (2). Not only do lubricants enhance the experience for women, but for men too. Vaginal penetration or anal sex, the addition can help erections to last longer – creating more sensuous intercourse.

    Couple lying in bed smiling under the duvet

    Just say YES

    Lubricants are great for increasing pleasure during the most intimate of situations. Up to 75% of couples thought gels and lubricants enhanced their pleasure (3), improving confidence to be more creative and try new things. Engaging in well-lubricated intercourse will prevent any painful friction or abrasion to the delicate tissues of the vagina or penis – intensifying feeling and pleasure at the same time. Not only are lubricants great for stimulating sexual intercourse, but they also open up the door for some fabulous foreplay too! Incorporating lubricant into your foreplay routine will allow you to keep it going as long as you want, without any worry of vaginal dryness. It will provide a seamless transition into intercourse, keeping the stimulation levels high.

    Loveable lubricants

    Offering exceptional performance without compromising purity, we have a large variety of lubricants that are specifically designed to satisfy individual needs. Our mission is to change the world from the inside and we believe that everyone has the right to enjoy sexual intercourse, no matter what. Our natural water-based lubricants are compatible with rubber latex and polyisoprene condoms as well as silicone sex toys. These lubricants are highly moisturising and pH matched too. Providing a long-lasting and pain-free sexual experience, our YES WB range is great for enhancing sexual pleasure and sensitivity. Our YES OB plant-oil based lubricants are not condom compatible and aimed at personal use, offering a lasting, multi-purpose lubricant and massage oil. Great for the skin and ideal for water play, these lubricants are luxuriously nourishing with a velvety texture. YES BUT is our water-based anal lubricant, designed to give a comfortable experience for both. Offering long-lasting lubrication, it is also compatible with natural rubber latex and polyisoprene condoms and silicone sex toys. To view our full range of lubricants, vaginal moisturisers, and to find out more information, please visit our products page. If you have any questions, please refer to our FAQs page, or contact us at





    YES Water-based and Oil-based lube